There has been a growing demand and interest in local, sustainable farming and organic produce. However, most of us are still unfamiliar with where our produce comes from, and the people who grow our food. This project aims to facilitate dialogue between San Diegans and the passionate, dedicated people working in local farms and community gardens who are making a difference in our communities.


Guides for Responsible Seasonal Consumption

The Guides For Responsible Seasonal Consumption are resources created to reconnect people to the source of the produce that we buy everyday. With so many farms in San Diego and more community gardens being started throughout the city, it’s important to reconnect the community to the faces that are behind the produce we bring to our tables. These guides are intended for educational and commercial purposes. They have already been successfully introduced in farmer’s markets, local organic farms, libraries, and in academic settings, such as elementary school gardens, learning centers, and even universities.

The guides seek to communicate with people, to facilitate interaction between the producers and the consumers in our community. Each guide includes a “1-2-3 Step” Visual Recipe that illustrates a simple way to cook the featured vegetable. They also personalize the actual farmers who spent time to grow and prepare these vegetables. The hand-sketched illustrations, revealing photographs, and simple language will make it easy for the average consumer to learn about each vegetable and its nutritional value.

If you are interested in obtaining these guides, please email me at















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